Most Americans think their job is harder than others. As a brand that celebrates hard work, Mike’s set out to prove that ALL jobs are hard. On August 20 in New York City, we hosted the Mike’s Jobstacle Course - an event where participants tackled deceptively challenging "easy" jobs, proving that every job has its hard days - and is deserving of a Mike's Hard Lemonade. Actor Lamorne Morris joined us as the host and challenger, bringing his experience in various hard jobs he held before becoming an actor.

Our participants had the chance to try their hand at being a taste tester, a librarian and a weather reporter - all of which ended with our special Mike’s branded break room filled with product and merch.