I was given the opportunity to upgrade the photos and social content being produced for the Dole Packaged Foods website, social and paid media. I designed the shot list from its inception, briefed creative resources and oversaw the art direction on set of our quarterly shoots. In just a year we were able to see these results:
278.7M additional impressions, a 104% increase
Total engagements increased by over 85%, growing from 529K to 980.4K
Overall, fan growth went up 22% from 255.4K to 313.4K
(2019)
WEB
SOCIAL
