In Summer 2024, while the world was captivated by the Olympics in Paris, Hellmann’s debuted a pop-up Parisian cafe. At Le Café Hellmann's, New Yorkers were invited to dip their french fries the french way (in mayo!) amongst a uniquely French experience.
Guests were greeted with a custom blue beret, accordion music and French decor. Once seated they were invited to choose their mayo preference and a cocktail or mocktail.
RESULTS & COVERAGE
Hellman’s Is Opening a Paris-Inspired French Fry Pop-Up in NYC — Here Are all the Details
With A New York Cafe, Hellmann's Heads To Paris
A Hellmann’s mayonnaise café is popping up in Soho
715M Impressions
625 Total Media Placements across online, broadcast and social media
98% included Key Visuals
99% Positive Sentiment