DIWALI RECIPES
Let’s Diwali Together! As a South Asian brand, Authentic Royal Rice enthusiastically embraces the holiday of Diwali. We wanted to join our audience in celebrating what makes the holiday special, including favorite foods, rituals, and traditions. Then, invite our diverse audience to join - even if it’s their first time.
Quick Chicken
Tandoori
with Royal Ready to Heat Garlic & Ghee Rice
Sesame Dark Chocolate Kheer
An Indo-Japanese rice pudding dessert.
Navratan
Veggie Pulao
“Navratan” in Navratan Veggie Pulao means 9 jewels.
PARTNERING WITH CONTENT CREATORS
Part of our social strategy was to partner with content creators to create relevant content. We wanted to balance an authentic South Asian vibe to our current consumers while creating approachable and interesting content to attract a newer millennial audience.
___
@PlayfulCooking
Kankana was a great partner to bring the brand to life on social media through authentic recipes and vibrant photography. Her style embodied the aesthetic of the brand.
This Thandai Raspberry Phirni was developed to celebrate Holi using our dry basmati product.
___
@LINDSEYEATS
Our team fell in love with Lindsey’s work. For Royal, she was the perfect partner to appeal to the Gen Pop Foodies part of our target. Her recipes include diverse flavors and inspirations just like our Ready-To-Heat products.
This Mushroom Shwarma was developed to help launch one of our new Ready-To-Heat flavors, Smoky Harissa, during the New Year.